BANDAI Namco Group, "Metaverse" development for each IP. Enjoy vannam IP entertainment in a virtual space

BANDAI NAMKO Holdings Co., Ltd. announced on February 8th and the third quarter of the fiscal year ended March 312. Together, the mid-term plan of the Bandai Namco Group was released. In this case, metaverse development is also mentioned.

The group has been promoted a priority strategy for the purpose of strengthening the IP axis strategy, with the "Change for the Next Challenge, Growth, Evolution", with the "Change for the Next Challenge, Growth, Evolution". And in the new medium-term plan announced this time, "Connect with Fans" is a flag. Initially, it was planned to be started from April 2021, but once a rapid environmental change due to the expansion of new coronavirus infections, it will start working from April this year.

As a priority strategy of the new medium-term plan, three points of IP axis strategy, human resource strategy and sustainability are mentioned. Among them, with regard to the IP axis strategy, it will continue to be the nucleus of the new medium-term plan as the strength of the group, and "IPXFAN" connected with fans, "IPXVALUE" that brushes the value of IP, "IPXWORLD" connected with the world with IP 3 It is supposed to work together.

Especially interesting is an effort in "IPXFAN". The BANDAI Namco Group announced that it will develop Metaverse Metaverse, an IP, as a new mechanism to fans with the IP. Metaverse is a virtual world and exists as a concept or product. However, in order to develop new business opportunities, Tech companies, including Meta (formerly Facebook), expressed entry, and in recent years they are exciting.

In the "IP Metaverse" developed by the Bandai Namco Group, in the virtual space provided as an open place, you can enjoy a wide range of entertainment, and physical products, fields and digital fuses, Bandai Namko It is said that it assumes. Also, the group and fans can lead to more complexly widely broadly more complexly long-term, with fans through communities and content. It is also to pursue the quality of such connection.

In terms of IP with the same group, there are various "Idol Master", "Tekken", "Tales of" series, "Mobile Suit Gundam". Developing a metavor based on the content of such IP and will be used for fans. As a result, the BANDAI Namco Group works to maximize IP value in the medium to long term. In addition, in order to develop, we are trying to promote the construction of IP information to provide information to the fan, content development that combines physical and digital.

Besides this, in the "IPXValue" described above, IP creation and production strength are further strengthened. We aim to maximize our businesses that utilize IP, and to maximize the value of IP itself. Also, in "IPXWORLD", each region of the world is integrated and promoting strategy. We will work on projects and projects across regions, and also focus on fostering IP creation of each region.

In this presentation, we will reveal that the Purpose (Purpose), which is the top-level concept of the group, has been enacted with "Fun for All Into THE FUTURE". "We deliver fun and impression to people around the world and pursue smiles and happiness towards the future," introducing new logo marks that express the intended thoughts from this April this year. It seems that "speech bubble" symbolizing manga culture is a motif, and this new logo is used for group company name and product / service. By using this logo, it is to strongly promote the unity and comprehensive power of the group, and aim to improve the brand value in the global market.

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